10 Celebrities Who Own Hijab Brands: Stylish & Successful
Have you ever imagined how Indonesian celebrities, who usually dazzle on TV screens, have now transitioned into becoming successful entrepreneurs?
It turns out that many of them not only captivate audiences on television but have also succeeded in establishing high-quality hijab fashion businesses!
In this article, you will be invited to see another side of these local celebrities.
They are not only providers of entertainment but also demonstrate their courage and creativity in exploring the hijab fashion business world.
This could also be an opportunity for you to get involved in the hijab fashion industry, which has the potential to be very profitable.
Who are they? Here are 10 Indonesian celebrities with stylish hijab businesses!
Get inspired by the best quality Muslim fashion.
Maybe this could be your next business venture.
List of 10 Celebrities Who Own Hijab Businesses
Below are 10 local celebrities who have successfully ventured into the hijab business.
They are taking advantage of the largest Muslim female population in Indonesia by introducing stylish Muslim fashion.
These celebrities prove that the hijab is not just a religious garment, but also a lucrative business field.
Check out their brief profiles below:
1. Laudya Chintya Bella
Laudya Chintya Bella has achieved success with her hijab business, L by LCB, creating a unique and graceful style for women.
Source: Instagram
An Indonesian celebrity born in Bandung, who began her career as a model and later focused on acting, now excels in managing a hijab business.
Her Muslim fashion brand, L by LCB (an abbreviation for L by Laudya Chintya Bella), was specifically designed by Bella and her design team for women who want a unique style while still exuding elegance.
Her business has expanded with branches in Jakarta, Bandung, Banjarmasin, Jambi, Padang, Pekanbaru, and Samarinda.
L by LCB originated from the preparations for her wedding with a Lace-themed dress, which inspired Bella to create the Lscarf with a signature Lace detail.
With its unique design featuring special patterns and signature artistic touches, the L by LCB hijabs reflect the distinctive characteristics of women with extraordinary style.
This brand offers various products, but its hallmark is simple hijabs in calm colors that provide a soothing feel, true to Bella’s character.
Made of satin and voile, these hijabs are affordably priced at an average of Rp 158 thousand.
2. Nycta Gina
Nycta Gina introduces Trinycta, a hijab collection featuring a variety of models.
Source: Instagram
Nycta Gina, besides being an actress and presenter, has also entered the Indonesian Muslim fashion industry.
Known also as a doctor and affectionately called Jeng Kelin, she launched her personal hijab brand, Trinycta, in 2018.
Trinycta offers various hijab models, ranging from pashmina and square hijabs to the “insan” style hijab.
In addition to hijabs, the product range includes mukena, khimar, dresses, blouses, and pajamas.
With calm colors, a variety of models, and diverse patterns, these hijabs are perfect for everyday activities.
Trinycta boasts popular and unique collections, such as “lilia – a mother’s tale.” This collection is uniform, allowing you to own hijabs with matching colors and patterns for both you and your mother.
There is also a hijab collection called Monogram, available in six colors including jade, toffee, pearl, onyx, plum, and sapphire.
Made from voile and tyrex, Trinycta offers affordable prices starting from Rp 90 thousand.
With its wide range of options and attractive designs, Trinycta has become a favorite among Muslim fashion enthusiasts.
3. Syahrini
Who doesn’t know the beautiful singer Syahrini?
Since getting married, the singer famous for the song “Kau yang Memilih Aku” has gradually reduced her activities in the entertainment world.
That decision was not made lightly; the Sukabumi-born singer chose to focus on the business world.
Besides venturing into food and beauty products, Syahrini has also stepped into the hijab business with her brand, Fatimah Syahrini.
Although relatively new compared to other celebrities, her business holds its own with its range of models.
Fatimah Syahrini not only sells hijabs but also offers various Muslim fashion items and prayer accessories such as brooches, bags, and mukena.
Her brand features hijabs with both plain and patterned motifs. True to her personal character, the products exude luxury, allowing users to feel a touch of glamour.
Dominated by soft pastel shades, including silver, navy, and elegant monochrome, the designs are unique with patterns that feature crowns and a combination of symbols derived from the initials ‘Syr’.
Made from silk, Fatimah Syahrini’s hijabs are priced at around Rp 450 thousand.
4. Dewi Sandra
DOA by Dewi Sandra is a collection of hijabs in cool and soft colors.
Source: Instagram
Although she rarely appears on television these days, singer Dewi Sandra, known for her vocal talents, has ventured into the hijab business.
The singer, who was born in Brazil, owns a Muslim fashion brand named DOA, an abbreviation for Dress Only for Allah.
Established on November 5, 2018, her brand offers a range of hijabs with various options, from plain and patterned scarves to floral prints in cool and soft colors.
Besides hijabs, DOA also provides other products such as cardigans, mukena, khimar, dresses, sandals, and brooches.
Among these products, patterned hijabs are the flagship items, offering a beautiful blend of colors that are always popular in the market.
The uniqueness of this brand lies in offering two product types: the regular type and the sharia-compliant type.
For example, the Baiti Flabella series made from light crepe is sold at Rp 275 thousand for the regular type and Rp 395 thousand for the sharia type.
DOA also offers inspirational collections with special messages. One such collection is Aminah, named after the mother of the Prophet Muhammad SAW.
This pastel brown hijab is meant to evoke a sense of peace and calm for the wearer, enhanced by floral accents that add to its beauty.
One of DOA’s latest collections is the Camlica Series, available in light grey and dusty pink.
With a variety of collections, DOA hijabs are priced starting from Rp 150 thousand.
5. Zaskia Sungkar
Zaskia Sungkar presents Muslim fashion through her brands, Zashi and Kia, offering an exclusive and unique style.
Source: Instagram
In addition to being busy as a YouTuber with The Sungkar Family, Zaskia Sungkar is also active in the Muslim product industry.
As the wife of Irwansyah, she has established two Muslim fashion brands: Zashi and Kia by Zaskia Sungkar.
After embracing the hijab, the elder sister of Shireen Sungkar decided to seriously venture into the fashion industry and develop her business.
The KIA brand has even made an international appearance by holding fashion shows abroad, and its products have become favorites among several celebrities.
In addition to plain and patterned hijabs, these two brands offer various products such as blouses, dresses, bags, and a prayer set that includes mukena, the Qur’an, and prayer mats.
A unique aspect of Zashi and Kia is that once an item is sold, it is not reproduced, adding an exclusive and unique value for customers.
One of the products offered is a patterned hijab, with prices starting from Rp 100 thousand.
This makes the brand an attractive option in the Indonesian Muslim fashion industry.
6. Zaskia Adya Mecca
Zaskia Adya Mecca has been active in the entertainment industry since 2001, famously starring in the soap opera “Kiamat Sudah Dekat.”
Now, the wife of director Hanung Bramantyo is focusing on the Muslim fashion business with her brand, Meccanism.
Founded together with her sister, Tasya Nur Medina, in 2013, Meccanism has grown rapidly with 15 branches in major Indonesian cities.
This brand offers hijabs in beautiful earth tone shades. In addition to hijabs, it offers other collections such as tops, socks, outerwear, trousers, pashminas, and mukena that are comfortable to wear.
Zaskia’s tomboy yet stylish look is reflected in the models of hijabs and clothing sold.
One of Meccanism’s best sellers is the pattern scarf—a patterned hijab designed personally by Zaskia, giving the brand its own uniqueness.
These hijabs are not only stylish but also affordable, with prices starting from around Rp 100 thousand.
Meccanism is an attractive option for those who admire Zaskia Adya Mecca’s fashion style.
7. Natasha Rizky
Natasha Rizky, known from the soap opera “Cinta Cenat Cenut,” is now establishing her name in the hijab fashion world with her brand, Alur Cerita.
Source: Instagram
Often called Aca, she founded Alur Cerita in 2018 as a manifestation of her passion for fashion and design.
The wife of Desta believes that every journey has its own story, and the inspiration from her travels forms the basis of the name Alur Cerita.
Alur Cerita is committed to creating unique hijab designs inspired by Korean dramas, mosques, and even the cities Aca has visited.
With beautiful patterns, cheerful colors, and straightforward designs, Alur Cerita has received a positive response from Indonesian Muslim women.
One of her unique collections is the folktale series, featuring “Bawang Merah and Bawang Putih.”
This patterned hijab is the result of an exclusive collaboration between Alur Cerita and Ykha Amelz, combining a base color of broken white with bold and pastel accents that depict the tale of Bawang Putih and Bawang Merah.
Featuring a square hijab cut that is sharia-friendly, this product is available at prices starting from Rp 199 thousand.
Alur Cerita not only offers hijabs but also tells unique stories through its designs.
8. Oki Setiana Dewi
Oki Setiana Dewi, a TV soap opera star and Islamic presenter, has long been involved in the Muslim fashion world.
Born in Batam, her journey began in 2015 when she and her husband started a Muslim fashion business under the brand name OSD, an abbreviation of her name.
Oki started this business not merely for profit but with the aim of seeking Allah’s pleasure and promoting quality Muslim fashion for Muslim women.
Furthermore, Oki saw the promising opportunity in the hijab business, as hijabs have become increasingly popular among Indonesian Muslim women.
OSD offers various ready-to-wear models for sharia-compliant hijab fashion, with their flagship product being sharia-compliant Muslim tops.
The price range offered by OSD for these products is around Rp 150 thousand.
Thus, OSD remains committed to providing sharia-compliant Muslim fashion that adheres to Islamic principles.
This reflects Oki’s dedication to the development of quality and meaningful Muslim fashion.
9. Nagita Slavina
Nagita Slavina, widely recognized as the wife of Raffi Ahmad, is known as a successful businesswoman in various fields.
One of her business brands is Nagita Slavina Mukena, which is famous for its trendy and water-resistant hijab collections.
Although this brand is known primarily as “Mukena,” Nagita Slavina Mukena does not only provide mukena but also offers modern hijabs that are equally appealing.
These hijabs are designed in bright colors using soft satin material. The brand offers a variety of patterns, including abstract, floral, and plain designs adorned with interesting details.
The excellence in design, high-quality materials, and water resistance are the main attractions of Nagita Slavina Mukena’s hijab collection.
Prices vary, ranging from Rp 380 thousand to several million rupiahs. Although considered on the expensive side, these hijabs remain a popular choice in the market.
10. Ashanty
Ashanty, a singer and wife of Anang Hermansyah, has also ventured into the fashion world by offering hijab products.
In collaboration with renowned Malaysian designer Jovian Mandagie, they created the hijab brand AshantyxJovian.
The uniqueness of these hijabs lies in the exclusive collaboration with the famous designer, who brings a special touch to the designs.
These hijabs fall into the premium category, made of silky satin material that gives a luxurious and comfortable feel.
Priced at around Rp 370 thousand, these hijabs are an attractive choice for those who desire exclusive quality and design.
Why Are Celebrities Entering the Muslim Fashion Business?
With the largest Muslim population in the world, Indonesia has become a promising market for the rapidly growing hijab industry.
Indonesian celebrities see this opportunity and launch their own hijab brands.
This shows that the hijab is not just a trend but also a major business opportunity.
There are several reasons why celebrities have started hijab businesses:
- The vast and promising hijab market in Indonesia
- Increasing demand for hijab products as hijab fashion gains popularity among Muslim women
- Rising hijab sales within the Muslim fashion industry
- A promising market prospect supported by the large and continuously growing number of Muslim women
Affordable capital requirements allow celebrities to enter the Muslim fashion business.
Advances in production technology make it easier to create unique and attractive designs with high quality.
The increasing public interest makes this business an attractive investment.
The Hijab and Gamis Printing Process
Printing hijabs has become a trendy fashion choice because it offers the freedom to create unique designs.
The technology that supports this trend is the sublimation printer, and the production process is relatively simple.
So what is the process of making printed hijabs and gamis using a sublimation printer?
The process begins with designing the hijab on a computer. Once the design is finalized, it is handed over to an operator to be printed using a sublimation printer.
This printer then prints the design onto transfer paper, which is placed on a table. Next, the design is transferred using a heat press.
Conclusion
The participation of celebrities in the hijab industry has a significant impact on Indonesia’s hijab market.
They are not just serving as advertisement figures but have seriously invested in their own Muslim fashion businesses.
The clearly vast and sizable market has piqued the curiosity of these celebrities to taste the sweet profits in the hijab industry.
The emergence of these celebrity hijab brands proves that Muslim fashion is by no means outdated.
On the contrary, these labels drive innovative, stylish, and sharia-compliant designs. This underscores the importance of supporting local products, which continue to generate creative solutions that meet consumer needs.
Ready to start your own hijab business with your own brand?
Check out the article on Start Your Hijab Printing Business with Private Labeling to learn how to make your business successful.